Ready to take your business to the next level by investing in a new website? Here is a list of 5 questions that you should be asking yourself before you go down the road of engaging a web designer.
- What are my website goals?
Be sure about what you want your website to do. Will it be a portfolio site that will showcase your work? Or a custom blog that will help you engage with your following? An online shop for a range of handmade products? Your website needs to be a part of your overall marketing objective, and your website goals will greatly impact its final design.
- What will my customers want from my website?
Put yourself in the shoes of your ideal customer. Even better - create a customer persona, a pretend, ideal customer. Outline your website goals based on your customers’ needs.
- Is my content ready and polished?
Bespoke images and professional copy play a big part in telling your story. This is an investment in you and your business, so please don’t see it as a cost. Don’t have time not sure where to start? We work with skilled copywriters and we can help you bring your story to life on paper, all ready for your site design.
Words capture what you are about, and they also inform the design, layout, and structure of your website. Each part of the website design interconnects. We don’t leave the words or pictures till later – we work with this content as a cohesive part of your site design.
- Is my web developer a professional?
Are they a registered business? Or a bedroom builder? Do they outsource? Can you see live websites that they have developed? Are they a member of a professional industry association? Can you see testimonials, reviews or references?
- When I engage a web designer, should I have a written agreement?
It is important that you get clear on the terms and conditions of your engagement and that they are agreed upon in writing. Ask any questions you have at the start of the process. Be clear on the ownership of the website – who holds the keys? It will be your intellectual property, so wouldn’t it be best if you do?
So, there you go. Ask yourself those 5 questions first and you will be the most amazingly prepared, dream-client a web designer could ever ask for. Now, be brave and go for your dreams.